How do you put your news stories on your Webpage or content site? Wondering how can this have any importance? It indeed has some importance and this is what Matt Cutts of Google has to say, he got online after a real long break only to announce the importance of placing different stories on the same page or somehow integrated onto a same page. He kind of loves the things right on the same page than scattered over different pages.
In solving a user’s query he spoke over a video comparing news sites with commercial sites he suggested that as far as possible news stories are preferred to be on one page.
The user’s query went on like – “Do you have any specific tips for news sites, which have unique concerns compared with commercial sites? For example, if I have a developing news story,
Cutts’ answer to the query was like – “If it were me, I would tend to have one page because that’s where all the PageRank can accumulate,” he says. “People don’t get confused. Sometimes you even see people doing multiple stories over several days, and they don’t link those stories together, so from one story you can get to the other story, so you sort of lose a few people through the cracks that way.”
He even took the example of Wikipedia.org and said that each of the pages on the site gets developed richer by time as the story gets added and added to the same page. He did agree that at some time any particular story may get over and the creator may think of creating a new page; however he furthered saying that adding updates to the same story or adding more information on the same URL proves far more useful.
He even recommended users to read Google News documentation and undergo proper research to make out how it works well. He referenced from Google’s ranking signal for the news i.e. keywords meta tag, though he wasn’t directly talking about it.
His idea on accumulated Page Rank is worthwhile to take into consideration but it is notable that he didn’t clarify how Google will be looking to the older articles when they are updated with newer stuffs added. How they will be taken up in terms of freshness is not known nor did he tell how to improve the reception of these older articles by the audiences when they come to the same pages second, third or fourth time.
One may think of guessing the social media, but when it comes to search, it can’t be taken in that simple a way.